Design a better world.


I’m Hester, a creative and analytical
design professional specialized in:

•  Concept development 
•  Creative solutions for
   food and packaging
•  Strategic design
•  Storytelling and branding

I am here to help (food) brands with ideals to develop & design innovative food concepts as well as inspiring communication, branding and packaging.

I love to bring unique stories to life, especially for brands with ideals that want to make our world a bit better.

Everyone on this planet eats.
That’s why I believe food can be one of the ways to help making our world a bit more sustainable.

Together with farmers, food producers, scientists, entrepeneurs, policy makers, supermarkets, and you! we will be able to create a valuable, nutritious, tasty, and inspiring food future.


What is a Trend?

Trends endure, evolve. They represent basic human needs, attitudes and aspirations.

They help us navigate the world, understand what’s happening and why, and prepare for what is yet to come. Trends help us to identify emerging currents, and gain momentum in our culture.


To observe what is happening in the world, is one of the important pillars for building your company’s future strategy.

Successful businesses start with understanding people and the human needs influencing our daily lives.

Socio-economic trends are essential elements in product and service development.

Sector-specific influences play an important role. Each domain has its own market trends. Think of F&B, fashion, interior and packaging design. We filter the relevant, influential trends that are valuable to your business from a cross-industry perspective.

Turfsteeg 4A, Haarlem, NL

BTW-ID  NL002141630B79

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