Pre-order salad App
| Gategroup
Pre-order salad App
| Gategroup
Trade show concept and execution
| Gategroup
So healthy, if they only knew...
| Gategroup
Sustainable catering concept
| deSter for KLM Economy Class
Luxury canal boat brand
| Studio de Smederij
Office Lifestyle Brand
| Studio de Smederij
Brochure promoting Metal sector study grants | Colombo
Magazine for KLM kids and parents
| Helios for KLM
AA Bakeries
Brand positioning. Brochure.
| Hester Looij
Salad hub
| Gategroup
Food experiences for Generation C
| Gategroup
Visual identity & Exhibition stand
| Hester Looij
Slow Food
Re-fresh visual identity & website
| Hester Looij
KLM Collectibles
KLM Business Class service concept
| Helios
La Cantina. Handige jongens, a.o.
| Studio de Smederij
Family history capturing spirits of time
| Studio de Smederij
Annual report for the Metal sector
| Colombo
Airline catering concept
| Hester Looij + Now|New|Next
Design a better world.
About.
I’m Hester, a creative and analytical
design professional specialized in:
• Concept development
• Creative solutions for
food and packaging
• Strategic design
• Storytelling and branding
I am here to help (food) brands with ideals to develop & design innovative food concepts as well as inspiring communication, branding and packaging.
———
I love to bring unique stories to life, especially for brands with ideals that want to make our world a bit better.
I’m Hester, a creative and analytical
design professional specialized in:
• Concept development
• Creative solutions for
food and packaging
• Strategic design
• Storytelling and branding
I am here to help (food) brands with ideals to develop & design innovative food concepts as well as inspiring communication, branding and packaging.
———
I love to bring unique stories to life, especially for brands with ideals that want to make our world a bit better.
Everyone on this planet eats.
That’s why I believe food can be one of the ways to help making our world a bit more sustainable.
Together with farmers, food producers, scientists, entrepeneurs, policy makers, supermarkets, and you! we will be able to create a valuable, nutritious, tasty, and inspiring food future.
TRENDS
What is a Trend?
Trends endure, evolve. They represent basic human needs, attitudes and aspirations.
They help us navigate the world, understand what’s happening and why, and prepare for what is yet to come. Trends help us to identify emerging currents, and gain momentum in our culture.
FUTURE STRATEGY
To observe what is happening in the world, is one of the important pillars for building your company’s future strategy.
Successful businesses start with understanding people and the human needs influencing our daily lives.
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Successful businesses start with understanding people and the human needs influencing our daily lives.
Socio-economic trends are essential elements in
product and service development.Sector-specific influences play an important role. Each domain has its own market trends. Think of F&B, fashion, interior and packaging design. We filter the relevant, influential trends that are valuable to your business from a cross-industry perspective.