KLM COLLECTIBLES    Rotable service concept  
| Helios for KLM BC ‘Europe Select’

‘We respect the old but want the new, turning the everyday into the iconic.’

The KLM Delft blue houses filled with Dutch genever are collectibles that have been, and still are, a huge success.

The porcelain houses are presents to loyal travelers onboard KLM Business & Royal Class flights. KLM has been presenting the little icons since 1952 - a long period! - and thus have become collectors items.

Dutch design ‘Delft Blue’ contour plates

The new Business Class Europe service onboard could be an expansion of this successful concept, featuring beautiful contemporary Delft Blue Dutch contour plates that invite you to have a taste of Dutch culture after finalising your meal.
“Old” and “New” Dutch Masters

The tray underneath the plates reveals a traymat offering you a discount voucher to famous Dutch musea - bringing the ‘Old’ and the ‘New’ Masters together - enriching KLM’s brand as the ‘Internationally Dutch’ airline.

Van Gogh museum
Rietveld Schröderhuis
Stedelijk Museum a.o.

Graphic design.
Product design.

Helios for KLM BC ‘Europe Select’

Turfsteeg 4A, Haarlem, NL

BTW-ID  NL002141630B79

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