Design a better world.


I’m Hester, a creative and analytical
design professional specialized in:

•  Concept design
•  New product and    
   service development
•  Innovative food service
•  Creative solutions for
   food and packaging
•  Strategic design
•  Storytelling and branding

My strength lies in understanding consumer needs and attitudes, distilling the essence of brands, crafting future directions through trend & competitor analysis, and commercializing these with the right product and service ideas.

I am here to help clients develop and design innovative food service concepts as well as inspiring marketing communication, branding & packaging design.

I love to bring unique stories to life, especially for brands with ideals that want to make our world a bit better.

Everyone on this planet eats.
That’s why I believe food can be one of the ways to help making our world a bit more sustainable.

Together with farmers, producers, scientists, entrepeneurs, policy makers, supermarkets, and you! we will be able to create a valuable, nutritious, tasty, and inspiring food future.

Turfsteeg 4A, Haarlem, NL

BTW-ID  NL002141630B79

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