BRANDING.  Office Lifestyle Brand        
Studio de Smederij.

Inspiring office lifestyle brand.
Branding. - former mono brand retailer Kinnarps - had been specialized in ‘high design’ office furniture for three decades. It got time to refresh and activate the brand and to transform their philosophy from statically ‘selling design office furniture’ into an ‘inspiring office lifestyle brand’.

‘Classics’ & Contemporary Office Life.
Branding. brings design classics, contemporary furniture and interior design together under one roof.
For them, I developed the strategy, slogan, corporate identity, poster, invitations, illuminated advertising, flags etc.

Branding offers unique perspectives on ‘Office Life’.

The showrooms in Breukelen and Duiven showcase the amazing designs of Vitra, Cappellini, Established & Sons, Montis, Moroso, Moooi, Extremis, Fritz Hansen, a.o. Here one can experience a complete overview of 
the mutual chemistry these brands can offer.

Brand name & slogan.
Graphic design.


Studio de Smederij. 

Turfsteeg 4A, Haarlem, NL

BTW-ID  NL002141630B79

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