Design a better world.
About.
I’m Hester, a creative and analytical
design professional specialized in:
• Concept design
• New product and
service development
• Innovative food service
concepts
• Creative solutions for
food and packaging
• Strategic design
• Storytelling and branding
My strength lies in understanding consumer needs and attitudes, distilling the essence of brands, crafting future directions through trend & competitor analysis, and commercializing these with the right product and service ideas.
I am here to help clients develop and design innovative food service concepts as well as inspiring marketing communication, branding & packaging design.
———
I love to bring unique stories to life, especially for brands with ideals that want to make our world a bit better.
I’m Hester, a creative and analytical
design professional specialized in:
• Concept design
• New product and
service development
• Innovative food service
concepts
• Creative solutions for
food and packaging
• Strategic design
• Storytelling and branding
My strength lies in understanding consumer needs and attitudes, distilling the essence of brands, crafting future directions through trend & competitor analysis, and commercializing these with the right product and service ideas.
I am here to help clients develop and design innovative food service concepts as well as inspiring marketing communication, branding & packaging design.
———
I love to bring unique stories to life, especially for brands with ideals that want to make our world a bit better.

Everyone on this planet eats.
That’s why I believe food can be one of the ways to help making our world a bit more sustainable.
Together with farmers, producers, scientists, entrepeneurs, policy makers, supermarkets, and you! we will be able to create a valuable, nutritious, tasty, and inspiring food future.

