https://hesterlooij.com Hester Looij Mon, 30 Oct 2017 15:50:53 +0000 https://hesterlooij.com en https://hesterlooij.com/Slideshow Tue, 08 Aug 2017 13:20:28 +0000 Hester Looij https://hesterlooij.com/Slideshow https://hesterlooij.com/Projects Tue, 08 Aug 2017 13:20:29 +0000 Hester Looij https://hesterlooij.com/Projects Green Machine Pre-order salad App | Gategroup <img width="2121" height="1316" width_o="2121" height_o="1316" data-src="https://freight.cargo.site/t/original/i/4d20921725c534df45a46d3c21f2245169bfd42392484f74aa1d826c48222554/_W3A8028--Green-Machine-app----size-groot.jpg" data-mid="2665802" border="0" src="https://freight.cargo.site/w/1000/i/4d20921725c534df45a46d3c21f2245169bfd42392484f74aa1d826c48222554/_W3A8028--Green-Machine-app----size-groot.jpg" /> Food FestivalTrade show concept and execution | Gategroup <img width="1417" height="879" width_o="1417" height_o="879" data-src="https://freight.cargo.site/t/original/i/a2a40fcfa173eddd0e3501f64780cc3d3cc2e09992907a0941c9fb2a8f5b707d/Food-Festival-1-WTCE-2016-corr-2.jpg" data-mid="2672083" border="0" src="https://freight.cargo.site/w/1000/i/a2a40fcfa173eddd0e3501f64780cc3d3cc2e09992907a0941c9fb2a8f5b707d/Food-Festival-1-WTCE-2016-corr-2.jpg" /> Karmalis Incognito So healthy, if they only knew...| Gategroup <img width="1417" height="879" width_o="1417" height_o="879" data-src="https://freight.cargo.site/t/original/i/452379dee2e28fd3682269f6b2771e6d4b6261d8e4adddbc36b4835d322a9b8e/Incognito-4.jpg" data-mid="2668499" border="0" src="https://freight.cargo.site/w/1000/i/452379dee2e28fd3682269f6b2771e6d4b6261d8e4adddbc36b4835d322a9b8e/Incognito-4.jpg" /> Local Farmers Sustainable catering concept| deSter for KLM Economy Class <img width="1417" height="879" width_o="1417" height_o="879" data-src="https://freight.cargo.site/t/original/i/c967d5f1d2bdec20565335557330e03b8741e88f77cb96368243112b26b074f5/KLM-kratje-Local-Farmers.jpg" data-mid="2672245" border="0" src="https://freight.cargo.site/w/1000/i/c967d5f1d2bdec20565335557330e03b8741e88f77cb96368243112b26b074f5/KLM-kratje-Local-Farmers.jpg" /> Davy &amp; ØrstedLuxury canal boat brand| Studio de Smederij <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/60cab7cc626e1c9ef9400b6b17935c05c8246b682f5d10c2c97313367553933d/D-O-smal.jpg" data-mid="3262988" border="0" src="https://freight.cargo.site/w/1000/i/60cab7cc626e1c9ef9400b6b17935c05c8246b682f5d10c2c97313367553933d/D-O-smal.jpg" /> Branding.Office Lifestyle Brand | Studio de Smederij <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/d82c9c9dc7474ecaee57b3af0fadc7b7fec2365bcf9f3c8a1dd1bce243d11ef2/Branding-2-poster.png" data-mid="2959208" border="0" src="https://freight.cargo.site/w/1000/i/d82c9c9dc7474ecaee57b3af0fadc7b7fec2365bcf9f3c8a1dd1bce243d11ef2/Branding-2-poster.png" /> OOM Foundation Brochure promoting Metal sector study grants | Colombo <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/17e1c70d0ee4c48482d275317dcb4bab8eaadb5003eeee4868255e998c170718/OOM-1--van-jou.jpg" data-mid="2965794" border="0" src="https://freight.cargo.site/w/1000/i/17e1c70d0ee4c48482d275317dcb4bab8eaadb5003eeee4868255e998c170718/OOM-1--van-jou.jpg" /> KLM Cool KidsMagazine for KLM kids and parents | Helios for KLM <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/6bf642ef6852b4394f6ab2beb8b998cdb2894f54991416e2a2a937c88829041a/KLM-Cool-kids-0-Boekje-rood-3D-zonder-rand.jpg" data-mid="2954171" border="0" src="https://freight.cargo.site/w/1000/i/6bf642ef6852b4394f6ab2beb8b998cdb2894f54991416e2a2a937c88829041a/KLM-Cool-kids-0-Boekje-rood-3D-zonder-rand.jpg" /> AA BakeriesBrand positioning. Brochure.| Hester Looij <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/19ac8087b1feb7be9b50ac8c88fe34c3650c0de02608b5f574b39205d289197f/AABI-Square_Brochure_Mockup_10-11-Drinking-clears.jpg" data-mid="48713846" border="0" src="https://freight.cargo.site/w/1000/i/19ac8087b1feb7be9b50ac8c88fe34c3650c0de02608b5f574b39205d289197f/AABI-Square_Brochure_Mockup_10-11-Drinking-clears.jpg" /> SuperNaturalSalad hub| Gategroup <img width="2121" height="1317" width_o="2121" height_o="1317" data-src="https://freight.cargo.site/t/original/i/ffed4197172b0e7f58f4765a8bf03908bea5e3ca4ece50d2e9155a985743e730/SuperNatural-salad-packaging-1-sec-smaller.gif" data-mid="2667325" border="0" src="https://freight.cargo.site/w/1000/i/ffed4197172b0e7f58f4765a8bf03908bea5e3ca4ece50d2e9155a985743e730/SuperNatural-salad-packaging-1-sec-smaller.gif" /> Food Gallery Food experiences for Generation C | Gategroup <img width="1417" height="879" width_o="1417" height_o="879" data-src="https://freight.cargo.site/t/original/i/15d34386e542c38482b88d86fa1f9e59e1d2a121017bc6fb2885e3fd1a7a1328/Commodity-to-emotional-product-caviar.jpg" data-mid="2672080" border="0" src="https://freight.cargo.site/w/1000/i/15d34386e542c38482b88d86fa1f9e59e1d2a121017bc6fb2885e3fd1a7a1328/Commodity-to-emotional-product-caviar.jpg" /> GispolVisual identity &amp; Exhibition stand | Hester Looij <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/b7cbb9bb0e7dffee317ef7461ad0971f968cd7fe404a36a4407ec97d44f152de/Gispol-stand-1.jpg" data-mid="48646582" border="0" src="https://freight.cargo.site/w/1000/i/b7cbb9bb0e7dffee317ef7461ad0971f968cd7fe404a36a4407ec97d44f152de/Gispol-stand-1.jpg" /> Slow Food&nbsp;Re-fresh visual identity &amp; website &nbsp;| Hester Looij &nbsp; <img width="1417" height="879" width_o="1417" height_o="879" data-src="https://freight.cargo.site/t/original/i/0c8fa1688df4fb662286bf95c84d60d08fbfdbc453fc674d99993548296b15bd/Macbook-Homepage-taupe-lichter-NEW.jpg" data-mid="48646551" border="0" src="https://freight.cargo.site/w/1000/i/0c8fa1688df4fb662286bf95c84d60d08fbfdbc453fc674d99993548296b15bd/Macbook-Homepage-taupe-lichter-NEW.jpg" /> KLM Collectibles KLM Business Class service concept | Helios <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/bdafa26db1a16c0eaed2132ec338e78e89fa729840cb5c59b4ac1840419bd124/KLM-contour-plates-2-detail.png" data-mid="2864203" border="0" src="https://freight.cargo.site/w/1000/i/bdafa26db1a16c0eaed2132ec338e78e89fa729840cb5c59b4ac1840419bd124/KLM-contour-plates-2-detail.png" /> Various LogotypesLa Cantina. Handige jongens, a.o.| Studio de Smederij <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/9c558ee027ea3ae445754a4f3a99062935e2b40035d75cbe4a0a686a6c4f9dad/Visitekaartje-Handige-jongens-midgrijs-size.jpg" data-mid="3074146" border="0" src="https://freight.cargo.site/w/1000/i/9c558ee027ea3ae445754a4f3a99062935e2b40035d75cbe4a0a686a6c4f9dad/Visitekaartje-Handige-jongens-midgrijs-size.jpg" /> The mini CabinetFamily history capturing spirits of time | Studio de Smederij <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/ade49e7a4f62d75de4ae67464c23a0e1e5a2f4db40a08a8605647ee0397c3db0/Mini-kabinet-1.jpg" data-mid="2954060" border="0" src="https://freight.cargo.site/w/1000/i/ade49e7a4f62d75de4ae67464c23a0e1e5a2f4db40a08a8605647ee0397c3db0/Mini-kabinet-1.jpg" /> OOM Foundation Annual report for the Metal sector | Colombo &nbsp; <img width="2726" height="1686" width_o="2726" height_o="1686" data-src="https://freight.cargo.site/t/original/i/1e884fe1cdd9524c5d71a9d8da46dad83d6cd810ed8ef534e34255e100fe195a/OOM--Jaarverslag-0.jpg" data-mid="3063780" border="0" src="https://freight.cargo.site/w/1000/i/1e884fe1cdd9524c5d71a9d8da46dad83d6cd810ed8ef534e34255e100fe195a/OOM--Jaarverslag-0.jpg" /> Royal Smilde&nbsp; Airline catering concept| Hester Looij + Now|New|Next <img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/823066430d21b3dceaedf14d28cff3c0ef0f98c249705f6af48e8cc7db50b2d0/Royal-Smilde-Illu-India---Logo.jpg" data-mid="48958689" border="0" src="https://freight.cargo.site/w/1000/i/823066430d21b3dceaedf14d28cff3c0ef0f98c249705f6af48e8cc7db50b2d0/Royal-Smilde-Illu-India---Logo.jpg" /> https://hesterlooij.com/About Wed, 25 Oct 2017 16:33:10 +0000 Hester Looij https://hesterlooij.com/About Design a better world. About. I’m Hester, a creative and analytical design professional specialized in: &nbsp;•&nbsp; Concept development&nbsp;•&nbsp; Creative solutions for &nbsp; &nbsp;food and packaging •&nbsp; Strategic design •&nbsp; Storytelling and branding I am here to help (food) brands with ideals to develop &amp; design innovative food concepts as well as inspiring communication, branding and packaging. ——— I love to bring unique stories to life, especially for brands with ideals that want to make our world a bit better. <img width="1296" height="784" width_o="1296" height_o="784" data-src="https://freight.cargo.site/t/original/i/6e63a12a759a26252cf2615aa9ade843ce537dce969dded563e992a89f57f4fe/bijen-honing-2.jpg" data-mid="5740772" border="0" src="https://freight.cargo.site/w/1000/i/6e63a12a759a26252cf2615aa9ade843ce537dce969dded563e992a89f57f4fe/bijen-honing-2.jpg" /> Everyone on this planet eats. That’s why I believe food can be one of the ways to help making our world a bit more sustainable. Together with farmers, food producers, scientists, entrepeneurs, policy makers, supermarkets, and you! we will be able to create a valuable, nutritious, tasty, and inspiring food future. <img width="567" height="343" width_o="567" height_o="343" data-src="https://freight.cargo.site/t/original/i/bb841ac06e203a2dfae755e1749dd2c359b89def28f7f0825abc070ff8180762/Hester-wit-breed-kl.jpg" data-mid="96938700" border="0" src="https://freight.cargo.site/w/567/i/bb841ac06e203a2dfae755e1749dd2c359b89def28f7f0825abc070ff8180762/Hester-wit-breed-kl.jpg" /><img width="1397" height="385" width_o="1397" height_o="385" data-src="https://freight.cargo.site/t/original/i/2251818c1682e83a548dae652ae5da3adabfa8edbd14864af8c085e41dec6910/Hester-breed-2.jpg" data-mid="7121630" border="0" src="https://freight.cargo.site/w/1000/i/2251818c1682e83a548dae652ae5da3adabfa8edbd14864af8c085e41dec6910/Hester-breed-2.jpg" /> https://hesterlooij.com/Trends Tue, 08 Aug 2017 13:20:34 +0000 Hester Looij https://hesterlooij.com/Trends TRENDS What is a Trend?Trends endure, evolve. They represent basic human needs, attitudes and aspirations. They help us navigate the world, understand what’s happening and why, and prepare for what is yet to come. Trends help us to identify emerging currents, and gain momentum in our culture. <img width="3280" height="1840" width_o="3280" height_o="1840" data-src="https://freight.cargo.site/t/original/i/eca4a0cd0928e3334fee69b5a82cfc2442dd4bd1a8a3b57ca303a29e925f5495/Personalization-tech-savvy.png" data-mid="3513438" border="0" src="https://freight.cargo.site/w/1000/i/eca4a0cd0928e3334fee69b5a82cfc2442dd4bd1a8a3b57ca303a29e925f5495/Personalization-tech-savvy.png" /> <img width="1417" height="856" width_o="1417" height_o="856" data-src="https://freight.cargo.site/t/original/i/7481fd971cb8aa597c05d7ab79a47213d104ae67d7e3b66ba18008efd7610f6b/Trends-Creatives-men-logic.jpg" data-mid="3510407" border="0" src="https://freight.cargo.site/w/1000/i/7481fd971cb8aa597c05d7ab79a47213d104ae67d7e3b66ba18008efd7610f6b/Trends-Creatives-men-logic.jpg" /> https://hesterlooij.com/Strategy Mon, 30 Oct 2017 15:50:53 +0000 Hester Looij https://hesterlooij.com/Strategy FUTURE STRATEGY <img width="2289" height="1284" width_o="2289" height_o="1284" data-src="https://freight.cargo.site/t/original/i/c4231e6dbf7c0fd59c99b88eee6f773994a748738e5d2543282e919ee3b76276/Food-loves-Tech.png" data-mid="96960098" border="0" src="https://freight.cargo.site/w/1000/i/c4231e6dbf7c0fd59c99b88eee6f773994a748738e5d2543282e919ee3b76276/Food-loves-Tech.png" /> To observe what is happening in the world, is one of the important pillars for building your company’s future strategy. Successful businesses start with understanding people and the human needs influencing our daily lives. <img width="2414" height="1444" width_o="2414" height_o="1444" data-src="https://freight.cargo.site/t/original/i/dc933fb10a5fe0377480a6ddbb37d71a71c2984492d695d5c7c33dd12dd2c0cb/Farms-to-Feed-us.jpg" data-mid="96964097" border="0" src="https://freight.cargo.site/w/1000/i/dc933fb10a5fe0377480a6ddbb37d71a71c2984492d695d5c7c33dd12dd2c0cb/Farms-to-Feed-us.jpg" /> <img width="2292" height="1418" width_o="2292" height_o="1418" data-src="https://freight.cargo.site/t/original/i/0b9e07494cd771f13ab9904c83c5d0b47b1c792c738c59e8208362246c1eeed8/Schermafbeelding-2021-01-29-om-12.14.35.png" data-mid="96958101" border="0" src="https://freight.cargo.site/w/1000/i/0b9e07494cd771f13ab9904c83c5d0b47b1c792c738c59e8208362246c1eeed8/Schermafbeelding-2021-01-29-om-12.14.35.png" />Socio-economic trends are essential elements in product and service development. Sector-specific influences play an important role. Each domain has its own market trends. Think of F&amp;B, fashion, interior and packaging design. We filter the relevant, influential trends that are valuable to your business from a cross-industry perspective.